buononaturale is a brand of Nouvelle Terre aiming to bring to the tables of families worldwide the products of our land, Italy. To the need for a safe and sustainable lifestyle, buononaturale responds by piecing together stories from Italy’s healthy agricultural tradition. We start from the Province of Irpinia or, more generally, the vast lands flanking the Italian Apennines, where buononaturale was born. In collaboration with small-sized farming businesses and the human stories that back them, we work on making sure that consumers have access to our genuine and safe products. The buononaturale focus can therefore be summed up as wellbeing achieved by eating well, with #eatwellwithbuononaturale as the brand’s distinctive hashtag on social networks. The buononaturale range includes many of the Italian food specialties that the modern consumer needs based on their mood of the day. The innovation underlying the buononaturale brand is expressed on various levels: business decisions, from production to packaging, aimed at preserving the naturalness of the base ingredients; the original reformulation of classic Italian recipes, in such a way as to anticipate the modern consumer’s expectations by offering them an excellent historical dish that is, however, easy to recreate in a few minutes or without ingredients of animal origin; the promotion of Italian know-how, preserving the craftsmanship behind the most distinctive parts of certain production processes.