Saraya Middle East

Saraya's diverse range of businesses come from a unique history. Our past is marked by innovation, environmental consciousness and influence on both industry and society. The company’s headquarters is in Japan and was founded in 1952. One of its core brands is Lakanto, a fast growing brand in major countries like: USA, Canada, Japan, Mexico and Australia and is currently available in the Middle East and the Gulf region, through our office in Dubai. Lakanto was born from the desire to completely change to a sugar free world, helping people to live with vitality while enjoying life by making healthy and tasty choices more accessible. Our goal is to guide people to holistic health and wellness by offering a range of natural sweeteners and sugar free products and by giving ideas and services to help in leading a healthier lifestyle. Lakanto is made of Monkfruit, a natural sweetener that is used in all products. Unlike other fruits that get their sweetness from fructose or sucrose, Monkfruit gets its sweetness from antioxidants called Mogrosides, which the body process differently than sugar, preventing spikes in blood sugar. Our mission is to introduce Lakanto to the Middle Eastern market and to raise awareness about Monkfruit benefits, contributing to the health and wellness of the people in the region.