Products for the body & mind We were into good, healthy food way before producing first cookie. The idea of The Beginnings stems from our own perspective on life, food, nature & people. For as long as we can remember we ran marathons, went on hikes, loved nature, raced our bicycles with friends, we even did IRONMANS. We enjoy tasty food & healthy diet. The Beginnings is simply an extension of the active living we practice ourselves.