Online Sales Could Be Almost 7 Percent of Total Grocery Sales by 2021
Online grocery sales could make up 6.4 percent of total grocery sales by the end of 2021, according to research from Rabobank International, reports Food Business News. The surge is mostly due to the COVID-19 pandemic; without it, sales would have only made up 4.6 percent by the end of 2021.
“While our model suggests that a wide range of outcomes are possible, we feel the direct, long-term impact of the pandemic on US online grocery sales will be fairly modest, with the most likely scenario leading to a 12- to 18-month acceleration in online grocery penetration compared to a scenario in which the pandemic never occurred,” Rabobank International’s June report said. “Even if the growth from COVID-19 is short-lived, we believe the recent increase in focus and investment in e-commerce is justified.
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