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07 Jun 2022

These 20 Celebrities Have All Invested in Plant-Based Food Companies

These 20 Celebrities Have All Invested in Plant-Based Food Companies

Celebrities keep the public "in the know." With their hit singles, movies, and the gossip they create, America's superstars inform the public about what is in vogue in fashion, music, and now more than ever, food. In recent years, major celebrities have positioned their investments in the growing vegan food industry, promoting healthy and sustainable eating to their wide fanbases. Athletes, musicians, actors, and media moguls have fueled the plant-based market with substantial investments, promotions, and even some advertisements. The vegan lifestyle is officially "in."
 

Star-studded investments have helped propel the vegan industry to unprecedented heights. Last August, Bloomberg Intelligence revealed that the plant-based market is expected to exceed $162 billion by 2030, growing 451 percent from its 2020 market value. With the help of celebrity investments, the vegan market is expected to expand as consumers more widely accept plant-based living. While the money certainly helps, the celebrity investments' real impact is leading by example.

While some celebs involved in the vegan market truly are vegan, most of them do not follow a plant-based diet. So, why do they support plant-based brands? Leonardo DiCaprio – who is not vegan – supports several plant-based brands to bring attention to the importance of sustainability when it comes to the climate crisis. Recently, the Oscar Award-winning actor starred in the climate change commentary comedy-drama Don't Look Up. Others star investors including tennis legends and sisters Venus and Serena Williams show that plant-based foods don't jeopardize your athletic abilities.

The celebrity investment market ranges from major companies including Impossible Foods and JUST Egg to smaller startups such as Partake Foods and La Vie. In true celebrity fashion, these 20 icons are leading by example, showing fans everywhere why plant-based living is trending.


Beyonce

Queen B consistently uses her platform and money to promote both Black-owned businesses and vegan brands. Her BeyGOOD Initiative partners with the NAACP to help vegan company Herban Eats and the Memphis vegan eatery, The Pink Bakery.

Chris Paul

The NBA player has worked closely with the brand to bring nutritious drinks to underserved communities over the US.

Drake

Drake joined up with D1 Capital Partners to help vegan chicken company Daring Foods secure $40 million during its last investment round.

Ellen DeGeneres & Portia de Rossi

Celebrity couple Ellen DeGeneres and Portia de Rossi became one of the first major investors in the major alternative dairy company Miyoko's Creamery in 2019. Since then, the brand's founder Miyoko Schinner has fought meat and dairy giants to allow vegan products to use words like "butter" and "milk" on their labels.

Jake Gyllenhaal

Oscar-nominated actor Jake Gyllenhaal is one of the latest celebrity investors in Eat Just – the California-based food tech company responsible for JUST Egg and GOOD Meat. Gyllenhaal participated in the brand's most recent "Really Good Eggs" parody advertisement.

Jay-Z

Media mogul turned vegan giant Jay-Z invests in big plant-based brands including Impossible Foods and Oatly, but also branches out to smaller food brands such as Simulate (responsible for NUGGs) and Partake Foods. He also invests in the salad chain Sweetgreen.

Leonardo DiCaprio

Oscar-winning actor Leonardo DiCaprio is one of Hollywood's most vocal environmental activists. DiCaprio keeps to his sustainable promises when it comes to vegan investments, supporting brands including Beyond Meat, plant-based dairy company Califia Farms, and vegan snack brand Hippeas.

 

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