Health, Wellness and Free from
Wellness is big business
- In UAE, consumer health awareness remains the key driver for health and wellness products.
- The movement towards adding value to product positioning through fortification and associated health benefit continues to grow
- Globally the free from products are gaining more importance in both food and beverages.
- Free From in the MENA region is still a relatively niche as consumers of these products are associate with the health component of the product more important than intolerance.
Free-from on the rise
Gluten-, meat- and dairy-free product ranges are increasing in variety, availability and affordability as the price gap between standard and free-from products narrows.*
Flexitarian, vegetarian and vegan populations are growing, but even general consumers are shifting more to free-from product due to the health and environment benefits. *
Restaurants focus on providing alternatives to food allergens leading to demand for dairy free and gluten free products.
*Source - Gulfood Report 2018
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