What to stock to make party season go with a bang

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Source: specialityfoodmagazine.com

2020 has been a challenging year across the board, but as the festive season approaches consumers will be looking forward to an end-of-year tipple - albeit in a different way to previous years. Gatherings will no doubt be smaller and perhaps a little more subdued, but one cannot underestimate the value of something to look forward to; a bit of sparkling escapism. This sense of occasion and indulgence can begin with their in-store experience. Edward Berry, retail consultant at The Flying Fork suggests four key tenets to get the ball rolling: “music (until they’ve had enough), friendly and helpful staff, service and quality.” With much on their minds at this time, it’s important to offer customers as seamless an experience as possible. “It’s all about ease,” says Edward.

As local lockdowns become a more familiar part of everyday life across the UK, it’s likely that people will be gathering in smaller groups than they would have done otherwise.

Read the full article here: https://www.specialityfoodmagazine.com/news/what-to-stock-to-make-party-season-go-with-a-bang

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