We will continue to see the trend for more savory snacks with global flavors proliferate as consumer interest in healthier, more convenient options persists. Consumers are looking for products that offer satiety and fullness, which is often associated with full, savory foods. A major category for renovation in this way is snack, protein, and energy bars as they have historically been sweet.
Many consumers are replacing meals with snacks. This, combined with the convenience motivator, is pushing the evolution of snacks and snack kits. Traditionally children-focused snack kits are growing up to include things such as premium charcuterie meats, hard boiled eggs and small do-it-yourself salad kits.
The market is seeing a demand for products promoting health, but in new dimensions such as gut health or holistic health.