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  • 7 - 9 November 2021
  • Dubai World Trade Centre

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Speciality Food Festival

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  •   7 - 9 November 2021
  •   Dubai World Trade Centre

Health, Wellness and Free from

Health, Wellness and Free from

  • Forecasted to grow at 4% over the next 5 years.
  • CAGR between 2016 and 2021 in the MENA region is higher at 7%
  • The sales of Fortified Functional food and beverages to rise by US$48 billion over 2016 to 2021.

Wellness is big business


  • In UAE, consumer health awareness remains the key driver for health and wellness products. 
  • The movement towards adding value to product positioning through fortification and associated health benefit continues to grow
  • Globally the free from products are gaining more importance in both food and beverages.
  • Free From in the MENA region is still a relatively niche as consumers of these products are associate with the health component of the product more important than intolerance.

Free-from on the rise


Gluten freeGluten-, meat- and dairy-free product ranges are increasing in variety, availability and affordability as the price gap between standard and free-from products narrows.*

Vegan-friendlyFlexitarian, vegetarian and vegan populations are growing, but even general consumers are shifting more to free-from product due to the health and environment benefits. *

Dairy-freeRestaurants focus on providing alternatives to food allergens leading to demand for dairy free and gluten free products.


*Source - Gulfood Report 2018


Sponsors & Partners

A big thank you to our valued sponsors and partners for being a part of the show.